411 Shall We Play a Game?
3:15 PM - 4:15 PM ET
Monday, November 7
Learning can be boring. How do you make it fun? How do you make it work? With games, experiences, and surprise.
In an age of fast-paced, high-energy, screen-based engagement, getting content to stick is a challenge. Games and experience are proven to create engagement, hold interest, and boost retention. Science proves it and Fortune 500 companies do it.
This densely packed, 60-minute seminar showcases the power of experience and games in learning. Elisabeth Garson of Steel Owl Productions takes you behind the scenes of corporate gamification, presenting statistics, facts, and a look at how companies are using games and experiences to train with goal-driven content. She’ll also show you training-based games she’s built including “Mission Five,” table top games, learning-based escape rooms, and more.
You don’t need a gigantic budget to create a game for your company. You just need a good idea.
At the end of the session, we’ll prove the power of games in learning by involving attendees in a game. If you remember what we’ve taught you, you’ll even win a prize. (A cool prize!)
In this session you will learn:
Why games and experiences work in learning
What happens in your brain during a game (why content sticks)
What other companies have done

Elisabeth Garson
Executive Creative Director
Steel Owl
Elisabeth Garson is an executive creative director that builds interactive games and experiences for corporate training (learn as you play). She’s given dozens of lectures on games, experiential design, advertising, escape rooms, and more. She authored two books and is the owner of Steel Owl, with the award-winning game room, Escape The 1980s. Her work has won numerous awards and was featured on NBC, ABC, KYW, Time Magazine, and more. She’s also been featured in a series of podcasts. Garson has a BA in writing with additional certs and classes in advertising and business from Wharton, UArts, and Bkshp Series.