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1003 Use Business Goals to Guide & Measure Learning Programs

9:15 AM - 10:15 AM ET
Thursday, December 7

Do you find it difficult to clearly show internal stakeholders how learning content aligns to your organization’s business strategy? Do you want to show the strategic value of the learning you develop? Learn how to align your learning programs with goals set by leadership and make your expertise and value visible in the larger context of your organization. Be more than a training delivery team, instead showing how each of your projects adds value that aligns with business goals.

This session explores how you can use organizational goals and strategy to plan, measure, and justify your learning solutions. We’ll share examples of how we gained leadership support for several initiatives by using the organization’s strategic goals as guidance and benchmarks to measure results. We’ll discuss how these strategies could apply to your team, and we’ll share ideas and a framework for developing a plan using your unique organizational goals to guide the design, development, and evaluation of learning content.

In this session you will learn:

  • How to use business strategies and goals to guide the design, development, and evaluation of learning content
  • How to gain leadership support by proving the value of your learning programs with measurable goals tied to business strategy
  • The tools to develop a framework that supports your projects and gives you the ability as a learning professional to show your value, ensuring you stay aligned to business goals even as projects shift and change

Ben Jacobson

Senior Learning Experience Designer

IDeaS Revenue Solutions

Working in the L&D industry since 2000, Ben Jacobson has produced eLearning, instructor-led courses, and blended learning curriculums for a wide range of industries and subject matters, including food production and safety, industrial manufacturing, safety and compliance, sales and other “soft skills,” and software applications. Ben has a passion for understanding and breaking down complex topics and finding new and creative ways to make them more easily accessible to learners.

Marcella Roberts

Instructional Systems Designer

IDeaS Revenue Solutions

Marcella Roberts currently works in sales enablement, where she has owned the process of optimizing content management systems and building a new learning program from the ground up. Prior to joining the corporate L&D world in 2022, she spent over a decade designing and delivering learning content in higher education. She is also completing a master’s degree in organizational performance and workplace learning from Boise State University, which helps to fulfill her continuous passion for expanding her knowledge of performance improvement and learning design.